About us

Snow topped fell in distance with nordic forest foreground, original photo by Harald Arlander

Secret North Media is a part-time exclusive record label and media agency for alternative music and arts.

A branch of Joshua Music, Secret North Media was founded in 2020 by Juho Niemelä (Callisto, Viitasen Piia, Secret North Ox…) resulting from an inspirative moment experienced during a hike in the remote wilderness of Finnish Lapland in the autumn of 2019.

Secret North Media

  • Releases alternative music
  • Takes care of the artists´ media connections & marketing
  • Produces short films
  • Composes tailored music for podcasts, films or any media content wished by clients (contact us below)
  • Plans to grow slowly but steadily